First of all Bangalore is an art loving city. People from every age category and all walks life appreciate art. In fact many of them practice art quite regularly. I have always had a full house every time I have conducted a workshop there. And I am hoping this time too it will be just like old times.
The second reason why I am excited is this is a brand new module that I am going to do. This module focuses more on the understanding aspect than the ‘how to’ aspect. What many people do not realize is that painting too is a process of problem solving at many levels. And to solve problem effectively what one needs is a deep understanding of watercolor medium. And this new module is completely geared towards that. If you attend the workshop you will
Learn how to break down a subject to paint it in watercolour
Understand your tools and materials to be able to make best use of them
Find out why some paintings work and why others fail
Learn how to create mood in your works
Whether you are a beginner or a seasoned painter this knowledge will help you take your art to the next level.
Venue – Venkatappa Art Gallery Auditorium, Bangalore
Date – 02 Dec, 2017
Time – 09:30 AM to 5:30 PM
Registration for the workshop is now open. Seats are limited and will fill up on FCFS basis. So if you think you should do this workshop you must register asap. Once you fill up the registration form, you’ll be guided to pay the workshop fees. When the fees are received registration will be completed.
On 21st July 2017 when I set out to IIT Kharagpur for En Plein Air project I realized was not travelling alone. I was travelling with the wishes as well as expectations of a large community of IIT-KGPians. There were different facets of KGP life that each of them wanted to see through my paintings. I must admit it did make me little nervous. The other realization was, I was not going there just for IIT-KGP En Plein Air project. There were a few of my contemporaries who wanted to relive their KGP times through me. And I have been unfair to them and have not really kept everyone updated. Finally here is the update about the life in campus, my experiences and of course IIT-KGP En Plein Air project.
The Campus and Academics
First things first. If you have not been to KGP in a while the new look campus would hit you. There are flawless roads with cycle tracks on each side and separate places marked for parking with proper signage everywhere. A lot of new state of the art buildings have come up where classes are held. Technology guest house has been expanded and someone told me it has 3 start rating. Hostels have been extended. There are new buildings and new floors. A few halls now have 4 floors which also including Azad hall. The mess has become bigger. Rotis are now made by a huge roti making machine in the mess. Gymkhana too has a new building. The area behind gymkhana has been developed into a lovely park. There is so much change in the campus in terms of infrastructure, its almost unbelievable. At the same time greenery of the campus is intact and did not look like it has been compromised with.
And to top it all there is a law school and people are studying stuff like economics. In humanities there are credit subjects like visual communication and in the law school there are courses like international environment laws which anyone can take up as an elective. Now I really loved this development. IIT KGP is now more like an university where individuals are given enough opportunities to realize their true and full potential. The way things are developing we may soon see a school of fine arts and a school of performing arts soon in the campus.
The Student Life
Student life is probably as hectic as it was 15 years earlier if not more. One good thing is classes start at 8:00 AM as opposed to 7:30 AM. But still there is a mad rush to get to classes on time. Life still revolves around projects, credits, profs, classes, labs, presentations, apping, mugga, exams, CAT mock tests. But what is heartening to see is the kids are doing much more than all this. There is an art club called SPECTRA and students do some really amazing works of art. They learn from each other, from external faculty, internal faculty and they even put up an art exhibition every year. There is a film making club called TFPS and they come up with short films every now and then. My interaction was mostly with TFPS as they were involved in IIT-KGP En Plein Air project. And I was amazed by the talent each of them had and how they are channelizing it into creative domains.
I was even lucky to meet few individuals in final year who have done their internship in media houses as they want to pursue their field of interest. One of them was already doing some work for a digital media company designing posters for them. These I believe are great signs of the times we live in.
Vegies/Eggies and Harrys (Now called Tikkas) continue to be the lifeline of students. Harrys breakfast consisting of dal puris, sabzi, coffee and rasagola though has become expensive (Now it comes at approx Rs 40/-), still feels like one of the best breakfast that one could ever have sitting under a banyan tree in the company of friends and birds. Little sisters restaurant is now a favorite Friday night hangout place for students and business for LS is booming on weekends.
Unfortunately I did not get a chance to go to chhedis and hence no updates from there. A new canteen has come up in Neheru museum (Kali Da). Situated on the first floor of museum it is lined with arches overlooking the pristine surroundings dotted with very old banyan trees. There is a certain old world charm about this place and its a place for the romantics for sure. One could write poetry just sitting here. And hence I had to paint this place and I am glad I could paint here.
I reached KGP on 21st July (Friday). The plan was to shoot as much as possible on the weekend (Saturday and Sunday). The first place that we had planned our shoot was in Jnan Ghosh stadium on Saturday early morning. With butterflies in my stomach I hardly got any sleep on Friday night and could not wait to paint in the morning. But as luck would have it, there was a heavy downpour on Saturday morning. And the weather forecast said it was going to be raining continuously for the next 5-6 days. Talking of good starts, this situation really did not qualify to be one. But we did shoot that day albeit in a different location. Chemical department cycle stand overlooks Neheru Museum. And since it had protection overhead our first shoot happened there. Hijli detention camp was the first thing I painted and the rain just added so much character to the scene. It was as if nature created the scene especially for me to paint. Starting shoot at the old building was symbolic in a way because this is where IIT Kharagpur was started.
The next day we shot at Azad hall where the ex hall president Sashwat arranged a big umbrella for me so that I could paint under it in the rain. And thus the ball kept rolling. I was in a hurry to cover all places. But universe had other plans. It was creating the right ambiance for me to paint at different location. But I had to be patient. The footage of one of the places we shot at got deleted by accident. But it was a blessing in disguise because I really did not like what I had painted there in the first place. So we shot again and this time the painting was perfect. The director of the film Lokesh had mentioned one day that in a film director is the God. But in a documentary God is the director. And the whole experience of painting and shooting at IIT KGP turned out to be such that I had to agree with him.
I returned back from KGP on 31st July. The film now is in editors hands. Additional footage is also being captured in parallel. Background score for the film also is yet to be sorted out. At this point everyone wants to know when the film will be completed. Honestly I also cant tell. But I guess it will take at least another 30-50 odd days for sure.
Not everyone gets an opportunity to go back to IIT KGP campus to experience KGP life again. But I did and through me hopefully many of you would get a slice of the cake. I relived some old memories and created new memories. And all that probably has seeped into my works that I created there. Hopefully they will touch a chord somewhere.
And lastly I would like to thank TFPS guys and everyone who made my experience at IIT KGP such a memorable one and also those who have supported the IIT KGP En Plein Air project. Thank you for this amazing gift.
“Painting from nature is not copying the object; it is realizing one’s sensations.” -Cezanne
The sparkling morning dew on the grass that’s still refreshingly damp to touch. The whispering wind that caresses, carrying on with it the faint whiff of wildflowers and the sounds of roosting birds. The rains that darken the sky, mist the horizon and tap a melody over rustling leaves. This is what the artist is faced with when painting en plein air – where all his senses of sight, smell, sound and touch are continuously engaged, where he is in direct contact with nature’s life force. And in turn, this lends to his art something that is so invigorating – that it never fails to touch a chord with the viewer. A work done in the comfort of indoors may be technically more accomplished, but nothing can match the vitality of a watercolor painted outdoor in natural light!
The above paragraph was penned down by one of my writer friends called Amit. And I think it really captures the essence of painting en plein air. Sometimes these forces of nature have such a strong effect that a painting just happens spontaneously. But still most times there is a creative process that is at work when artists paint outdoors. This process is necessary not only to make successful paintings, but also to maximize learning and the joy of painting outdoors. This week I am headed to IIT Kharagpur, my Alma Mater to capture few of its beautiful location en plein air. And I thought it will be a good time to discuss about my creative process of painting outdoors.
The first thing that happens in any creative process is Inspiration. Morning and afternoon light has the capability to turn mundane scenes to great subjects. Hence I generally prefer to look for inspiration in the morning or in the afternoon and avoid the flat noon light. A good subject does not necessarily mean a very beautiful scene. In fact sometimes a very beautiful scene may not turn out to be a great subject. What I aim to find in a scene is basically big abstract shapes, play of light and may be an interesting perspective. What I avoid is is clutter of too many shapes and colors. When I have found my subject, the next task is to find a good place to station myself for the next 2-3 hours from where I can observe the subject and paint. In fact the spot from where I paint generally becomes more important than the subject itself because if I am not comfortable in a place it is difficult for me to paint. When I find the perfect place for the perfect subject I call it sweet spot. All this exercise of finding a sweet spot involves quiet a bit of walking and exploration. Hence I keep my outdoor equipment very light and minimal and paint on papers that are no bigger than 11 x 15 inch (quarter sheet).
Getting a Feel
To begin with I only take out my portable chair and sketchbook and just start sketching anything that catches my eye. People, trees, buildings, cars, bikes, lamp post… It could just be anything. I just sketch to get a feel of the surrounding. Most of the times I would get my figures which later come into my paintings from these sketches itself. This exercise of getting a feel this way sets off the creative process of painting outdoors and it kind of prepares me mentally.
The Thumbnail and Idea Sketches
When I have sketched enough I start narrowing down on the scene that I would be painting. I look around through a view finder made with my palms to get an idea of the portion of the scene to paint. Squinting helps to identify the big shapes in the subject at this time. When I have found my subject I do a few thumbnail/composition studies to reduce the subject to 2-3 major tonal shapes. In these sketches I may move things around, add something that may not be there (without taking away from the subject), merge shapes together. This is an exercise to get my composition right without losing the tonal layout. Sometime I even color these sketches lightly to get an idea if my color scheme will work or not.
Execution – Spontaneity v/s Original Idea
When I am done with my preparation I finally setup my easel to paint. At this point I feel I have got it all worked out in my head. I feel very confident of making a great painting. I draw my subject and then start my painting with great enthusiasm. But somewhere in the middle of the painting many a times my world comes crashing down. I find myself completely lost. After all the medium I paint in is watercolor. And it has a mind of its own. It has its own powers to guide the painting. And when that happens its always better to go with the flow. Its better to change my plans and go in the direction watercolor wants me to go. Believe me or not, most of the times it does result in a better painting. The best parts in the paintings actually turns out to be what I did not paint, so to say.
Ninety Nine percent of the times I am not happy with my painting on location. When I get back home I put my work in a drawer or a corner so that I cant see it for a few days. When I see it after a few days it does look much better. It is probably because I do not have the actual scene in front of me to compare with. But at the same time I look at it critically and if needed I make some tonal or color corrections. One trick I learnt from a friend is to take picture of the painting, print it and then try the corrections on the print first to check if it works or not. This way I can be sure that the changes to the painting will not kill it at least.
Indoor v/s Outdoor
There are three major differences between working in the studio and working outdoors. First is the time factor. When you are painting outdoors you have to finish (or almost finish) your painting within a shorter time period. Second is the tools and materials that you can use will always remain limited. And third is that the outdoor environment is very dynamic and can be very uncomfortable. The secret to painting outdoors is to turn these into positives. Painting fast with a purpose often takes away over thinking and brings in spontaneity and freshness. Working with limited material makes the work simple which is the hall mark of a great watercolor work. And the dynamic environment is a great source of learning and also brings in new elements to one’s work.
In the end I would stress upon the fact that this is just a generalized process I follow. But in reality sometimes I don’t sketch at all and directly paint while at other times I keep sketching and never paint. While a process can help you never be afraid to go with your gut feel. Its more fun that way.
There are times when you could be at the top of your game. Painting well, painting in a good rhythm, creating masterpieces on a regular basis. But still the satisfaction of creating them is a short lived one. This little voice in your head starts whispering in your ear and keeps telling you that you have become too comfortable. And when that happens it is a tricky area to be in for an artist. You know you are in a good place and common sense tells you to enjoy it as long as it lasts. But then the creator inside you never likes to be ‘comfortable’ and wants to create something new. And funnily enough this situation is the trigger to reinventing oneself; Yet another creative process of making art.
I too am trying to reinvent myself and in this post I’ll share my method which I have followed till now.
The Comfort Zone Trap
The comfort zone builds up slowly. But it surely happens multiple times in a creative journey. Its a nice place to be in, but not for long. Because the more you get attached to it the more difficult it becomes for the artist in you to develop. So its good to be aware of this fact and just keep doing a sanity check once in a while if you are getting into the trap. A close look at your recent works will help you. Check if a certain pattern is glaring at you from those works. Check if you are getting repetitive. Do an honest assessment and your works will tell you if you are slipping into a comfort zone.
Well I did not do any such checks. I just strongly felt I need to do something new. And that I guess came from subconsciously seeing a pattern in my works.
Starting From Blank
You have identified that you are in a comfort zone and you want to break out from it. But now what. How do you let go of your style to do something new that you are not even aware of. This is a good problem to solve in the creative process of making art. I am going to tell you the process I followed and its just one way of doing things. You can invent your own method. You can even try my method. It is fun by the way.
I started from blank. I also made sure that I don’t use my regular paper, brushes and palette. First I arranged my paper, paint and brushes around me so that I can start painting as soon as I want to. Then I randomly picked a reference photo without looking at it and then closed my eyes. Next I visualized darkness and meditate on that to allow my mind to become empty. At some point I opened my eyes, looked at the reference pic for a few seconds and then started painting. I just let my hand move as fast as possible in a subconscious and spontaneous manner. I took around 10-15 minutes to paint and then went away from my easel. When I came back to it after sometime I tried to find a new visual language in it which I can pick up and explore further.
Explore and Allow Yourself to Fail
And I did find something I could pick up on. In this case because of the nature of the paper I had to limit my washes to light ones and number of layers to only two. And as I had ‘thrown’ paint at the paper, some parts of the painting was not painted. I had taken a spontaneous decision and had ‘drawn’ the unpainted parts with a rigger brush using black paint. So I decided to try these things out. That is
‘Throwing Paint and leaving a lot of white of the paper
Limiting maximum layers to only two
‘Drawing’ with rigger to suggest the unpainted parts.
Now again this step is about exploration just like the last step. But this is more conscious while the previous step was more subconscious effort. In this step as you can see from the pictures I was trying different ways of ‘throwing’ paint and leaving out whites and also different ways of drawing the unpainted details. Some seem to work while other did not. The idea here is to paint with abandon and try things without fear. The more you fail the more you learn. Allow yourself to fail in this step of Creative Process of making Art.
Finding the ‘New’
The whole idea behind the previous step of conscious exploration is to get used to the new thing you have found and establish it in your mind. The paintings that did not work teach you what to avoid and the ones that worked teach you what looks good. This way your decision making becomes better in your new found style. And as you keep painting more and more holding on to the spirit of the new method this decision making gets more refined and your muscle memory also get stronger. And then there comes a time when you become really good at it and the next comfort zone sets in. And then its time to break the barriers all over again.
As far as my exploration goes there was a divine intervention. One of my idols happened to nudge me a little to align me to the right direction through a comment on one of the works I posted on Facebook. Now I’ll try to look for subjects to suit this new style and keep refining it. As I keep at it hopefully I’ll find a new visual language somewhere on the way. And again hopefully that would lead to a set of accomplished and satisfying works till I get dissatisfied again.
So in no time you find yourself staring at the week leading to your exhibition. You have planned and prepared well. Your promotion of the show is also going on fine. But don’t just relax yet. And if things have not gone as per plan, then do not just lose heart. Put whatever you have got into this week and you should mostly be fine. This week is about follow ups. Its about making sure that everyone who has a role to play in your art exhibition is gently reminded of his role. Visit the gallery and talk to them about when you’ll be ready with the art works and chalk out a display plan. Check who will be there to help you with everything including display, administration, lighting, seating arrangement etc. Talk to them and chalk out a plan and keep all stakeholders well informed about the plan. Check with your esteemed guests for the opening day again and check if any conveyance arrangement has to be done for any of them. Communicate the time of the opening of the show again. Send a gentle reminder to members of the press.
Food and Drink
Check with a good local caterer and book them for your show for refreshments. For this you need to make a rough estimate of the number of guests that you are expecting. Don’t make a conservative estimate. Make a positive estimate. Expect everyone to come. Because it is okay to have extra food at the end of the show rather than not having enough food for everyone. Again put the caterer in touch with the gallery and let them work out other logistics between them.
Who will host the show?
If you have hired a curator then she will in all probabilities anchor the opening day function. And in most cases the galleries themselves conduct the opening day function. So just check with the gallery. In case they are unable to conduct, then you’ll have to find a person who can be the master of the ceremony for your opening day function. And it helps a lot to have a professional on this. You also need to get a brief introduction on all your chief guests and hand it over to the person conducting the opening ceremony.
Time to print the catalog
This week is also the week when you get the catalog printed. All the participants of the show have to finalize their works by this time and you have to have designed the catalog by this time. If any last minute changes need to be done to the catalog it needs to be done now and it should go for printing at the beginning of the week. You really can not leave it to the last day.
This week is the week when you’ll have to make final adjustments to everything. May be one of your guests backs out, may be the framer has still not procured the frame of your choice, may be you have run out of invitation cards or it could be some other crisis situation. Just don’t lose your cool. Keep calm and handle the situation.
The Day Before the Show Opens
Make a Checklist
No matter how many exhibitions you have done, the opening day is bound to make you a little nervous. And these jitters can spoil the party very easily. One of the ways you can handle the situation by creating a checklist and ticking each item off as it gets done. Your checklist will have things like following up with your caterer, curator, esteemed guests, having price list, catalog, guest register in place, not forgetting to carry your written speech and the pen drive having music that you have selected for the show. Take time and do a thorough checklist to have things in control for the opening ceremony.
Display of the Works
Paintings need to be put up a at least day before the show begins. In case a show is already running before your exhibition begins, the paintings will get put up in the night before the opening day. Do not leave this task to the opening day. Even if it gets late in the night get it done a day earlier. You need to be present when the display is in progress so that you get it done as planned and as you want to see it. It also helps to have a couple of your friends with you to get a second opinion for the display. You will invariably need to do some adjustments according to the lighting, viewing points and actual display options available (against what what was communicated to you earlier). So be present when display is in progress.
Make a Press Release
You need to do an official press release for the show. It can be done a day before the show. But I like to do it on the opening day itself after the opening ceremony. Such press release includes information about the opening and the people present for opening. This creates more interest. Moreover if you do the press release a day before the show you may end up having huge turnout for the opening, which you may not be able to handle.
You’ll need a lot of energy for the opening day. So its very important to get good amount of rest. In case you are busy in display of the art works and it gets late, sleep a little late into the morning. Wake up with a fresh body and mind on the day your art exhibition opens. Take a good shower, eat a hearty breakfast and get ready for the day you have been waiting for.
Opening Day of the Art Exhibition
Its opening day and you are bound to have butterflies in your stomach. So go back to your checklist and complete all the little tasks you have noted there. Get ready and look your best. Be present at the gallery well in advance; at least two hours ahead of the opening time. Go around and see the arrangements. See how your works look on the gallery walls. Soak in the atmosphere and get used to your surroundings. This will help you calm down your nerves.
When the opening ceremony is over and the gallery is open for viewing there will be a lot of people wanting to talk to you to understand your art, just to say how good it is or may be even for buying a piece. Your job then naturally is to talk to such people. I have seen artists who would just continue talking to their friends, relatives and family. Of course you should talk to them also, but not at the cost of talking with a potential customer. Your art exhibition is not for your family and friends. They probably would have seen most of your works anyway. Your show is for rest of the world. So make yourself available for rest of the world during opening of your art exhibition. The best thing that you should be doing during the opening is to talk to as many people as possible, covert most of the interests into sales, build rapport with your viewers and network with other artists and buyers.
The Other Days
The opening day is generally very exciting. The gallery becomes crowded, buzzing with art lovers, artists, media, buyers and your friends and family. Everyone wants to talk to you. A few works also get sold. You have to oblige a lot of people by posing with them for a picture. Basically its a blast. Unfortunately the rest of the days are not like that. So your promotion has to continue during this time to pull people to your art exhibition. Keep distributing fliers, promote on social media, use radio and newspaper to keep reminding people that an awesome art exhibition is running in town. Planned activities like painting demonstrations and art talks also help in getting more crowd. Ask your friends to share pictures of the exhibition on all kinds of social media. Invite the students of nearby school to come and see your exhibition. Again there is no end to what you can do to get people into your art exhibition.
One important note. Keep checking your guest register everyday. Some people may have left a note for you for further business. Contact such persons immediately.
When people buy your art check with them if they can let it hang in the gallery and collect it on the last day of the show. Most people would agree to it. A day before your show ends, just give a call to your buyers and remind them that they have to collect their paintings. On the last day when your buyers come to collect their paintings meet them and hand over the paintings to them personally.
In case some of the guests have not been able to come down to your exhibition its a good idea to drop them a message or call them. Announce on social media that its going to be the last day of your exhibition. Try your best to draw as many people as possible even on the last day.
When you finish your paperwork and financial transactions with the gallery don’t forget to collect the gate pass. Gate pass is basically a permit issued by the gallery to let you leave the premises with your works.
After your art exhibition is over get a good day’s rest. And then its time for some follow up. Go through your guest register check the comments. once again. Check if you have missed out any action item arising from there. Also collect all the contact information and store them at one place. Your contact list will be very helpful whenever you do any activity like a class, workshop or even another show. Start following up with any leads that you have got during the show.
Art exhibition is a process not only of showing your art to the world; It is a process of engaging with the world through your art. I hope this two posts would help you with organizing your first art exhibition. If not first then hopefully it will help you organize your show in a better way, so that you get maximum engagement with the rest of the world through your art.
I don’t exactly remember since when, but all I can say is that since I was a small kid I always wanted to hold an exhibition of my paintings. Though I was always painting, but having an exhibition seemed like a mystery that I would never be able to solve. But it all changed in 2009, when I decided to solve that mystery and had my first group show in Jun-July 2010. And since then I have had numerous group shows and three solo exhibitions in different parts of India. In this post I’ll talk about How to Organize an Art Exhibition mostly in an Indian context.
The first question that you must ask yourself is whether your work is mature enough to be shown to the public. To find out whether you are ready you can take your work to a few well known artists in your proximity and ask for their feedback. You can also participate in local art fairs to see how your art fares with respect to all the other artist’s works in the fair. Though these are not quiet objective methods, but they do give you pointers about whether you should be doing a exhibition now or not. Second point to be considered is whether you have enough in your repertoire to be exhibited. So when you decide that you are ready to show your art to the world and you have enough to be shown its time to start preparing for the show. Preparation is the most important part of your exhibition and no matter how much you do you can never be over prepared. Here are some pointers on how you can prepare for your first ever art exhibition.
Choosing between a Group or a Solo Exhibition
The first thing to decide is whether you’ll go solo or you would prefer to do a group show. First check the quantity of paintings that you have that can be shown in a gallery. Be very strict and dispassionate in choosing the best pieces for the show. In case you do not have enough gallery worthy works the choice is clear. But even if you have enough works you may like to consider whether you’ll be able to organize the exhibition yourself with your own support system of family and friends. And moreover unless you are a known artist it is difficult to pull people to a solo show. A group show works well because people come in expecting variety of art work in the exhibition. However keep the group small. Go with maximum 2-4 members. When the number of members is too high coordination becomes a huge problem.
How to apply for a show and book the gallery
The gallery booking process is almost similar across galleries in India. Every gallery generally has a form to be filled. And along with the form you’ll have to attach the bio data, photo of the artist and a few photos of the works of the artist (for each artist). Make sure that the photographs you submit are of good quality. Because it is on the basis of the photograph that you’ll be judged. The photograph has to be as close to the painting as possible visually. Spend time in taking good quality photographs and invest in taking good prints of the images. It can be quite frustrating if your application is rejected because of poor quality of photographs.
When your application is approved you need to choose a date for your exhibition. Galleries are almost always booked for at least 6-12 months in advance. A few famous galleries are booked even 3-4 years in advance. Hence just choose the first available date that you and other participating artists can commit to. However if a date is available in very near future (say in 15-20 days time), don’t be tempted to take those dates. Keep at least 2 months time in your hand before the exhibition date. You’ll need it. You’ll need to pay an advance when you book the gallery. Sometimes you may have to pay in full and also pay a refundable caution amount. Do the necessary payments and keep the receipts safely.
Choose a Theme and Title for the Art Exhibition
It may sound like a trivial task. But choosing a title for your art exhibition is actually one of the most time consuming and important tasks. When people get an invitation to your exhibition first thing that they notice is the title of the show. And they build up certain expectations according to the title and other information in the invitation. Hence your title or theme of the show needs to be in sync with what you are going to display. And it should also create enough interest to pull people to your art exhibition.
Sometimes you and other artists of your art show may have works that are very different from each other and it could confuse the viewer. In such a case you have two options. Find a few paintings of one uniting theme from your works and work on more paintings during the time you have till exhibition to fill in the gap. The other hacky option is to go for such a title that would justify the randomness of the repertoire. One such title could be ‘Kaleidoscope’. In such a case the viewer is actually expecting different themes, styles and subjects etc and hence will not be disappointed.
Getting a Curator helps
A curator for an art exhibition is someone who will act like a bridge between your art and the public. A lot of artists find it difficult to talk about their art. But art exhibition is basically an exercise of taking your work out of your studio and presenting it to the world outside your studio. So talking about your art and talking well is a skill every artist must pick up. But in case you find it difficult get a good curator to do the job for you. The curator will spend time with you to understand about your and your art. Try to help her out as much as possible in this process.
Layout and Design of the exhibition
Where and how you display your paintings in the gallery must be decided early on. Check the display options available with the gallery. Check the focal point of the gallery. Focal point of a gallery is that place which draws the eye towards itself as soon as some one enters the gallery. Focal point of the gallery is a good place for your center piece(s). You can then plan the position of other paintings in relation to the center piece.
Another way to plan the display is to follow the natural path taken by the audience to view the paintings. You can sequence and arrange your works in such a way so that the viewer easily flows from one work to the other.
Framing is something if done well can elevate the painting to a higher plane. And if not done well can pull the painting down. Especially for watercolor paintings, pastels, charcoal and graphite works framing is yet another important exercise that needs to be done well for an art exhibition. I like frames that are light in color, which do not compete with the painting. I also like to keep them as thin as possible. Off white matting is something I use as a thumb rule.
Get Someone to Open the Show
When someone opens your art exhibition people view it as the person endorsing your art. So if you get someone important to open your show people will take notice. Get in touch with a few well known artists of your area. Meet them personally, show a few of your works and request them to open your art show. If any of them likes your art there is a very high probability that he or she will accept your request. You can also consider museum directors, musicians, top officials of art institutes in your area to inaugurate your exhibition. Get at least three or four important and well known persons in your area to open your show. Sometimes the guests may not be able to make it to the opening of the show. If you had only one person opening the show and he/she does not turn up, then it becomes a very tricky situation. Hence it is good to keep at least two persons booked for the opening day for inauguration of your art exhibition.
Now that you have a title for the show and got a few known people to open your show its time to design and print your invitation cards. Just like the title, the invitation card, poster and banners etc also play a huge role in attracting people for your art exhibition. So take time to design them. Again you have to make sure that all of them have a similar feeling as the title and content of your art exhibition. Choose your colors, fonts, images carefully to achieve that. Additionally all these materials should have the same look and feel. You may use a common image, same fonts and color scheme to maintain the look and feel among all printed materials.
Next big question is whom should you invite. Every gallery maintains a invitee list. On request they would give it to you. Sometimes they do not share the list and in such a case you need to give invitation cards and soft copies of the invitation card to the gallery. The gallery administration will do the needful. Sometimes the galleries themselves offer to do the invitation card at a little extra cost. I would not advise going for this option, because they do very generic invitation card which really does not speak much about you or your works.
Generally the invitee list of the gallery is exhaustive. But at the same time it does not hurt to send invitation from your side to artists, art collectors, art institutions, educational institutions and all such persons/institutions who you wish to show your art to. Send the invitations about 4-8 days before your art exhibition, so that there is enough time for people to plan, but at the same time they do not get the invitation too early to forget.
Promotion of the exhibition
No matter how good your art is, no matter how well known the gallery is and no matter who is opening the show, you art exhibition does not have great chance of being successful unless you promote it well. Below are a few pointers on how you can promote your show. But there is no end to how well you can do promotion for your art exhibition. You are only limited by your imagination.
Public places like restaurants, coffee shops, libraries, clubs, art stores, educational institutions, art institutions are great places to promote your art exhibition. Get posters printed in different sizes (A5, A4 and A3 sizes work well). Invite the authorities of such places for your show in person and ask them if you can put up a poster. Most likely after you have invited them they will agree to put up the poster. Always carry different types of tapes and pins with you; so that as soon as you have your permission of putting up your poster you can do the needful immediately.
The easiest way to distribute fliers are through newspaper distribution network. Find out the newspaper distribution hubs in your area. This is the place where news papers are given to the delivery persons early in the morning. All the delivery persons from different areas then disperse to their respective areas for newspaper distribution. All you have to do is reach this hub well in time in the morning and get hold of an agent. Hand him the fliers and specify the targeted areas where you want the fliers to be distributed. He will then get those fliers inserted into newspapers going to those areas at a very minimal cost. This is one of the best ways to reach out to the general public.
Press and Media
Every major city has a press club from where you can send invitations for your art exhibition to all print and electronic media houses. All you have to do is give the required number of invitation card at the office of the press club and pay the necessary fees. Your invitations would reach every media house by the next day. Additionally identify a few news papers and radio channels where you can go personally and invite them for your show. You can also talk to them if they will be able to do an interview or feature on you before the show as a build up to the show. Get phone numbers of the journalists covering art events and don’t forget to call them up and remind them about your exhibition a day before your opening.
Be ready with a media kit all the time. Media kit consists of a write up about the show and your works, few photographs of your works, invitation card, your resume and your photograph. Store it in your mail and also create a few CD’s and keep them with you all the time. Ask the media persons you meet if they would like to have the media kit. It makes the job of the journalist’s much easier and who would not like that.
Plan for a painting demonstration or two during and/or before your exhibition. This helps to bring in a lot of crowd. People always enjoy watching an artist paint. You can also invite a known artist to deliver a talk on some topic related to your type and style of art. This also generates a lot of interest. And last but not the least you can do some activity at a local restaurant or some other public place to create some buzz. For example hold a lucky draw contest at a restaurant or a mall and give away few prints of your works as prize. This will help you a great deal in promoting your art exhibition.
Online Promotion of your Art Exhibition
Online promotion is very effective to reach out to a large number of people. Create an event in facebook and share it with your contacts and request them to share is with their contacts. Thus you’ll be able to reach out to people at an exponential rate. Use twitter, instagram also to promote your event. There are many event listing sites. Register your event in such sites. A few sites that list events for free are eventbrite.com, eventful.com, myeventguru.com, evvnt.com, indiaeve.com. Another very good way to promote your art exhibition is to make a peppy short video on it and post it on youtube and share it with your contacts. The same video can be converted to lower resolution and circulated on WhatsApp. You can also take this video to local coffee shops and ask them to play it a few times in a day. They may ask for a small fee. But it may be worth investing in advertising in coffee shops. You can go for paid advertisement in facebook too .This will be more targeted and hence more effective.
Preparation for an art exhibition may seem like a huge unknown mountain to climb. But since you know what to do now you can plan and do all these tasks systematically. Make these activities as milestone activities and put an end date for each of them to be completed. Celebrate completion of each milestone and enjoy the build up to your art exhibition. In the next post on this series I’ll guide you on how to go about the exhibition when its running including preparation and conducting the opening day function.
With a little search you can find people and galleries who can organize the exhibition for you and all you have to do is just pay them. But what you need to pay is generally a huge amount. And moreover when you organize a few exhibitions on your own your contact list grows and that helps a lot in future. Hence I would recommend people planning for their first exhibition to organize it themselves. But doing a solo show in the first go can be a false step forward. It is better to have a group show and share responsibilities of organizing the exhibition.
So what is Brushwork after all and why it should be such a big deal while painting in watercolor?
Brushwork can be defined as the process of applying paint on canvas/paper using a brush.What contributes the final outcome of brushwork in a painting (in context of watercolor technique) are amount and consistency of paint in the brush, the shape and size of the brush, wetness and surface texture of the paper, angle of the brush to the paper while applying paint, motion or movement of the brush, pressure of the brush on the paper, speed of the brush on paper, how the brush is held etc. In watercolor painting brushwork may seem not to be that important. That is because most of the painting in watercolor can be done by wash and wet in wet techniques. And many times we just let watercolor do its own things on paper where brush is not involved. So we can do away with brushwork in a watercolor painting and still produce great looking works.But is it really so?
Even in wash and wet in wet watercolour techniques size and shape of the brush, angle and pressure of the brush, motion and speed of the brush play an important role. If you really think of it anything that you do with a brush on paper is actually brushwork. Brushwork is the major technique that contributes to the ‘style’ of a watercolor artist. Moreover unlike other surfaces watercolor paper is responsive to how the brush touches it. You go a little hard and the surface can get damaged. But at times a painting demands aggressive brushwork. Hence brushwork is as important (if not more) to watercolor painting as it is to any other medium.
Examples of Brushwork Watercolor Technique
Below are some examples of brush work in my paintings. These are only a few examples. The possibilities of brushwork are actually limitless and you have to experiment with different ways to really understand the range of brushwork that you can produce.
Brushwork is all about practice. The idea is to get used to a brush and build muscle memory of using it in different ways. Hence a lot of deliberate practice is needed along with the practice you get from doing a painting. There are many type of brush control practice available on internet. You can pick up few of them and practice. The brush exercises by John Lovett is simple to understand and great for practicing.
The last thing I would like to touch upon is what is known as ‘Economy of brush strokes’. There is an optimum amount of brushwork that works for a painting. Anything beyond that makes the painting too heavy. It is always good to stay below the optimum amount of brushwork than to overdo it. Hence keeping amount of brush strokes to minimum in every stage of the painting is very crucial in retaining the freshness of the painting. And this fact can never be stressed enough.
As an artist, there is this particular question that I often face from different people on a daily basis. I am sure all my artist friends around the world must be facing this question too. And the question is “How muchtime do I typically take to make a painting”! I generally answer this question as, “Anything between a few minutes to a few years”. And then the eyebrows start to get raised.
The Creative Process
People often look at the time taken to make a piece of art as when a person is actually painting. And that time for me ranges from a few minutes to a few hours. But that is just the final execution time for the painting. All the time spent before that to reach that point in time when I am actually painting is more important and that time is highly variable. All the thoughts processed, all the ideas explored, all the actions taken to crystallize the idea and get clarity (many times just trusting intuition) and every other little things done to reach a point when I start to put colors on paper (including the action of putting colors on paper) is what can be called as my Creative Process of making Art. And this process varies depending on whether I am working outdoors or at the studio, working from life or working from photographs, working on some painting of my own or working on a commission.
Though its termed as a process its not necessarily a set of steps that I follow or have to be followed by anyone. The creative process sometimes can be purely spontaneous while at other times its methodical. But generally it is a mix of method and madness most of the times. In this series of posts I’ll take you through my creative process for different contexts. In this post I’ll touch upon my creative process in very broad terms.
In my opinion art can not happen without inspiration. Inspiration is basically that strong and sudden emotion that makes you want to go and create. It can come anywhere and anytime. It can come from a beautiful scene, a song, a story, from another art work or it can just be idea that strikes you. Inspiration can come from anywhere and many times it is from places you least expect. But unless you are looking for it there is a very small probability that it is going to strike you. So to begin the creative process look for inspiration and let it strike you.
Just because you have been inspired, it does not mean it can turn into a master piece right away. However in some cases inspirations seems to give birth to great art works directly. It seems so because rest of the creative process happens inside artist’s head and that can not be observed externally.
When inspiration strikes, the next step is to search for that idea which would express your intention (born out of the inspiring moment) clearly on canvas. This is where imagination starts to come into play and continues to play a role in rest of the process. For me just sketching without any fixed ideas in head (exploring) or making small thumbnail studies helps in reaching the idea that would work on paper. Sometimes nothing works. In such cases just give it some time and space and the idea would come when you have almost forgotten about it.
Many a times a painting needs some background research for factual correctness. For example if you are painting a scene from a bygone era you can not paint the figures with cell phones in their hands. You need to find out about things like clothing, vehicles, architecture etc of that period. Research typically includes reading, internet searches, talking to experts, travel and discussing with other people. While painting outdoors this process is much simpler as the subject is right in front of you.
This stage consists of a lot of sketching if I am painting from a photograph. I generally use different mediums to sketch. I also make sketches of different sizes. While painting outdoors also I do a few sketches of my surroundings to get a feel of the place.When you sketch your hands and mind warm up and ideas start to get crystallized. It brings clarity in your head.
This stage may involve learning to work with a new medium or picking up a new skill or technique. In such cases preparation time is typically a few months to few years. The exploration stage also involves sketching. But here the sketches are done with some idea and intent unlike the free sketching in exploration stage.
Feeling for the ‘Aha’ moment
This is the stage that is quite elastic in terms of time. Sometimes I am okay with the first sketch itself. And more often than not it takes many sketches to reach that ‘Aha’ moment. Its that moment when the sketch is able to match the unseen vision. And it does not have to be the latest sketch you would have done. It could be an earlier sketch which did not appeal to you when it was done. But later when you see it with a fresh mind it seems to work. Here you can ask how can a sketch match up to something that is still not clearly visible even in your head. Well the question is absolutely valid. The eureka moment is actually intuitive and its like a spontaneous uplifting emotion that I have come to trust. And when that moment comes I dont explore any further. That sketch becomoes the reference for my final painting.
Sometimes that ‘Aha’ moment never comes. In such cases I dont go ahead with the painting. But sometimes I just looks at technicalities of the composition, color scheme etc and go ahead with the final work just to see how it turns out.
This is the implementation stage where the final painting is executed. All the previous process steps put together can be called as the build up stage which as I said earlier can last from a few minutes to few months and can go even up to years. All that time helps to bring clarity and confidence for executing the final work. But that clarity and confidence does not have to be 100%. In fact for me it has never been 100%. There is always room for spontaneity and improvisations. Especially when working with watercolors there has to enough room for things to happen naturally on paper.
Avoiding the ‘Oh No’ moment
Most paintings are killed when they begin to approach completion. A false stroke here and there towards the end of painting especially when working with watercolors can spoil all the good work that you would have done before that. So I prefer to be careful and take time to do the final touches in a painting to avoid the ‘Oh no’ moment.
Contrary to what I have said here sometimes an unintended stroke has actually worked for the painting. But the chance of that happening is very low.
Evaluation and Adjustments
When a painting has just been done one can be very attached to it. At times you may never see any glaring issues with it and at other times you may find faults even where there is none. So when I finish a painting I put it away for a few days. Typically 2-3 weeks works fine. Then I come back to it and do a critical evaluation. Depending on the evaluation I may do some minor changes and adjustments. But I dont do any major changes. If there are huge issues with the paintings I dump it in rejects drawer. Sometimes I paint it again on new paper or on the backside of the paper. Cropping the picture is also one of the things I sometimes resort to.
The creative process does not stop when a painting is done. You would always learn something new (however small it may be) from every painting. Its a good idea to document it by taking pictures and making a note somewhere. You can also take feedback from appropriate persons about your work and see how can you improve it. Many a times you stumble upon a technique, brush stroke or color mix in the process of making a painting. Make a note of it in your sketchbook and see how can you use it in your subsequent work.
The creative process is not linear. Its a loop and hence a never ending process. An artist just keeps traversing the loop again and again throughout his life. But every traversal of the loop makes her a better artist and her works more mature. Creative process is like a roller coaster ride of emotions. Generally the lows are more than the highs. But the high, when it comes is that of pure joy.
This is the third post of Watercolor Technique series and in case you have to gone through the earlier two posts (watercolor wash technique and wet in wet watercolor technique) I highly recommend you do so as these techniques are prerequisite for learning glazing watercolour technique.
Glazing is a watercolor technique in which a layer of thin transparent paint is laid down over another layer of paint without disturbing it. Glazing is used for many purposes. You can use glazing to build up tones, adjust colors, mix colors on paper. You can also use glazing to get color depth and movement in your paintings.
Glazing Watercolor Technique
To understand glazing technique first you need to find out 2 to 3 different color glasses. It should not be transparent white. It should have some color. Red, yellow, Blue, Purple.. anything would do. Now take one glass and lay it over the other glass. What do you see? Light now passes through both the colored glasses creating a new color. What happens when you put two glasses of the same color on top of each other? The color seems darker. Glazing technique works exactly like these glass filters. In this watercolor technique you are creating micro thin filters of paint on top of one another. Lets now see how you do it.
Take two pieces of watercolor paper; either rough or cold pressed (know more about watercolor paper here). Give a flat wash of any transparent blue color (suggestion – french ultramarine) on one of them and any transparent red color (suggestion – crimson) on the other.
Let it dry completely. Its better to leave it for over an hour or so to dry. In humid conditions leave it overnight to dry. The idea is that the paint should dry well, so that when another layer of paint is applied on top of it, the original layer does not get disturbed. If the original layer is disturbed it will form mud. You can use a hair drier to dry the paint. But use the drier only after the paper has dried to touch, else you’ll be disturbing the pigments.
Now on the blue color wash apply a layer of red color wash. Do it as softly as possible. If you apply any force on the paper through your brush, the pigments from the blue wash will get disturbed. Hence do it as softly as possible. Also do it as quickly as possible.
On the paper with a red wash glaze over with blue paint. Let both the paper dry.
If you did you glazing correctly what you’ll end up with is two different shades of purple on both the papers. I hope by now you understand the analogy of color filters for glazing technique. Also you’ll see that on both the papers the shade of purple you get are different from each other. This difference is due to the difference in order of the color applied. When light bounces off the paper it goes through a blue filter and then a red filter in one case and in the other case it goes through a red filter first followed by blue filters. Hence in the first case you’ll see more of red in the purple while in the second case you’ll see more of blue.
Wet in Wet Watercolor Glazing
Glazing can also be done with wet in wet watercolor technique just like using wash technique described above. But you have to be extra careful about drying of the paint. The first layer of wet in wet wash should be completely crisp dry. Leave the paper for a day or two for the pigments to really stick to the paper. And this works well on rough paper only. Cold pressed paper may work to some extent. For the second layer wet in wet wash avoid using a brush to wet the paper. Its better to use a sprayer to wet the paper. This way you’ll minimize the chance of disturbing any pigment from the original layer of paint.
In wet in wet glazing it is very difficult to have anything more than 2-3 layers, while in glazing using wash technique you can have as many as 8-10 layers if done correctly.
Glazing technique is a time consuming process as you have to wait for each layer to dry completely. But the result achieved through glazing is something that can not be produced in any other medium. A tone built up using 3-4 layers of glazes has more color depth and movement than a color of the same intensity laid down flat. I’ll leave you with a few of my works as examples where I have used glazing watercolor technique to achieve color depth and movement.
In my last post on Watercolor Technique I wrote about the Watercolor Wash technique. While wash technique gives luminosity or transparency to watercolor paintings, wet paper techniques like wet in wet create mystery and softness. If Wash technique is the heart of watercolor painting then Wet in wet technique could be called soul (or vice versa). In this technique watercolor paper plays a major role in the final outcome. Paper with more surface texture (rough and cold pressed) and more cotton content (100% cotton paper works best) is suitable for this technique. But you can try this technique on hot pressed and other smooth papers also and check the results you get.
Wet in Wet Watercolor Technique
If you zoom into watercolor paper you’ll see something like a relief map with hills and plains of the watercolor paper texture. When you wet the paper the plains get flooded. It looks like a big lake with hills popping out here and there. Now if you drop some paint onto the paper, what will happen is anybody’s guess. The paint will spread in the lake in all directions. And that is exactly what wet in wet technique is all about. It is a way of spreading colors on paper automatically using water.
Here is how you can try out wet in wet technique.
Wet your watercolor paper well using a spray or flat brush. If you are using a brush, make sure it is a soft one and touch the paper very lightly while wetting the paper.
Take some paint in your brush and lightly ‘drop’ it on the paper. Do not press your brush hard. It will damage the surface of the paper.
Now watch the paint spread on its own and enjoy the show.
Yes. Wet in wet technique is this easy. But the devil as always lies in the detail. Hence lets take a closer look at this. When you try this technique a few times you’ll notice that the spreading of paint is not consistent. Sometimes the paint spreads to a larger area and other times it does not spread as much. Well when the paper used is the same, the spreading of paint depends on two things.
How heavy or light is the flooding of your landmass! In watercolor terms how wet is your paper.
How thick or thin is the paint you are dropping.
How wet is your paper?
So lets first talk about different stages of wetness of the paper. The terms I am going to use are taken from this book by Joseph Zbukvic. These terms are very intuitive and are used by many watercolor artists around the world. Hence I have used them here. Why reinvent the wheel!
If you wet your paper thoroughly and then let it dry then the different stages of wetness is roughly categorized into 4 parts.
Wet – When landmass of the paper surface including most of the hills are flooded. At this stage your paper would be glistening. In this stage paint will flow very quickly and without any control in all directions.
Moist – In this stage the flood is not so severe. But still its a flood. Paper would be wet to touch, but not glistening so much. In this stage paint flows well, but its a controlled flow and does not spread to great distance.
Damp – This is like a normal situation where the rivers are flowing well, but without flooding. When you place your palm on the paper, you’ll feel the moisture content of the paper. It is a stage just before the paper dries out. In this stage paint does not flow much and it also does not flow on all parts of the paper. This stage is used to create a mixture of soft and hard edges.
Dry – In this stage the landmass of paper is barren dry. No sign of moisture whatsoever. This is your plain dry paper and hence paint will not spread at all.
How thick is your paint?
This watercolor technique also depends on how much water you add to your pigments. Here are a few terms again from the book Mastering Mood and Atmosphere to explain the paint consistency in an intuitive manner.
Tea – Pigment to Water ratio is around 1:9. This will spread fast and without control.
Coffee – Pigment to Water ratio is around 3:7. This will also spread well with soft edges; but not so well on damp paper.
Milk – Pigment to Water ratio is around 1:1 This will spread well only on wet and moist paper.
Cream – Pigment to Water ratio is around 7:3 This spreads well only on wet and moist paper. But of course it will spread less than milk.
Butter – There is no water in this mix. Just pure paint straight out of the tube. This will tend to stick to the paper at the place it is applied and only a part of the pigments will loosen up and spread on wet paper and to some extent on moist paper.
Here is a demonstration video using different combinations paper wetness and paint consistency in watercolor wet in wet technique.
Wet in Wet Watercolor Technique Reference Table
Now that you know about the different stages of wetness of paper and paint consistencies, its time for you do an exercise. By doing this exercise you’ll understand the behavior of paint for this watercolor technique and different types of edges that are produced. And then when you have the understanding of the edges, you can apply it to your work consciously.
Create a table as shown on watercolor paper. The individual boxes should be 2 x 2 inch at least.
Now wet the first row of the matrix using a flat brush.
Take a tea mix and drop in the first box.
Wait for sometimes for the paper to come to moist stage and then drop tea mix in the second box.
Wait again for sometime for the 3rd box to come to damp stage and drop tea mix into it.
In the last box drop the paint when paper is dry.
When the first row has dried out wet the second row and repeat step 3 to 6 using a coffee mix.
For 3rd, 4th and 5th row use milk, cream and butter to complete the exercise.
Now what you have is a wet in wet reference table. Use this table next time to get the edge that you want in your painting.
By now it must be clear to you that wet in wet watercolor technique is all about timing. You have to get a feel of how wet the paper is and how much water you have put into your paint. This ‘feel’ comes with practice. The reference table that you must make will not come out well in your first few attempts. As you practice more and get the ‘feel’ your reference table will keep improving and will be perfect at some point in time. And that is a milestone you must aim for to achieve. And when you have got a good hang of wet in wet watercolor technique, the range effects that you can get with this is limitless.